Towards a pattern based approach for designing virtual communities for innovations

نویسندگان

  • Michael J. Huber
  • Jan Marco Leimeister
  • Helmut Krcmar
چکیده

In the field of Open Innovation, virtual communities set up by companies in order to integrate customers into their innovation process are a new and promising instrument. As there is actually a lack of systematic approaches for designing these communities, in this paper, we propose a pattern based two-step model, which enables non-intuitive design choices for virtual communities for innovations.

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تاریخ انتشار 2009